As an alternative to hoping for a "return to normal," now is the time to push for reinvention. Take these bold actions to reimagine the future.

The existing COVID-19 crisis is enormous, and what comes after that is deeply uncertain.

Leaders should avert the compulsion to hope for a mere “return to normal,” and in its place seize this opportunity for organizational change, because the present moment presents not just an opportunity but an imperative to push toward reimagination, not a retreat.

Thriving in a post-COVID world will entail the ability to convey a bold and adaptable concept, develop a culture of innovation, and lead transformation with understanding and integrity. The most forward-looking leaders will be the ones who hold the tough discussions and take on the bold actions required to reimagine the prospects for their companies.

None of us know how prolonged this new reality will be, nor precisely what rests on the other side, but we know that great leadership can be a key differentiator in every business. To turn a crisis into an opportunity, leadership is more essential now than ever.

Contact us to learn how to transform crisis into opportunity and to find out how to organize your business for the changing world that will certainly come next.

About Jim Woods

Jim Woods is president of Woods Kovalova Group with a focus on transforming organizations to deliver and sustain breakthrough performance. He is a leader in WKG's Diversity & Inclusion and Transformation practices, as well as the firm's behavior and culture topic.

With over 25 years of experience as an advisor and thought leader, Jim has widespread experience leading transformation programs and developing high performing cultures. His work goes beyond short term results to bring holistic, sustainable performance to organizations everywhere. Jim's approach to transformation is putting people first and focusing on energizing and empowering employees as he enables leaders to be equally directive and inclusive. Jim's experience includes working with clients in technology, consumer, healthcare, financial, and manufacturing industries.

Jim has co-authored numerous publications on transformation, organization effectiveness, and culture.